The first series, Love Live! School idol project, follows the adventures of "µ's" (pronounced "muse"), a fledgling school idol group in Tokyo, as they try to save their school from closing due to lack of students. Some have been fans since their childhood, no doubt due to the family friendly nature of the series reaching audiences far beyond the adult male target demographic.
Several voice actresses from later incarnations of the series have been fans of the earlier incarnations in the series. The series aired on syndication in Japan, and there are children's books featuring the characters. Despite being primarily aimed at an adult male audience, the franchise is also known for appealing to multiple demographics unlike similar anime in the genre, including children. The groups have become immensely popular both in Japan and overseas, performing for sold out crowds all across the world. They function the same way other idol groups do, by participating in traditional idol activities such informational livestreams, meet and greet events and performing at concerts. The voice actresses for the characters are also a visible and prominent part of the franchise, being marketed as somewhat real life versions of their respective characters. Most notably, many portions of the franchise involve heavy Audience Participation through reader voting games held in Dengeki G's magazine, such as the names of schools and groups, subunit members, centers for upcoming singles, and more. Originally starting out through animated music videos and fictional biographies in Dengeki G's magazine, the series initially failed to garner popularity, but has since blossomed into a massive multimedia franchise with short stories, music videos, music CDs, actual live performances by the voice actresses behind the main characters, anime, manga, light novels, and video games.ĭue to its heavy focus on the multimedia aspect, the franchise carries some multiple unique traits distinguishing it from standard idol anime. Each series follows a different group of school idols at various fictional high schools across the country, with each group starring a unique and colorful cast of girls. The franchise revolves around the concept of "school idols" note Not to be confused with a School Idol, ordinary schoolgirls in Japan who become amateur Idol Singers and bond together to make their hopes and dreams come true through heart, friendship, and music. The original concept is credited to Hajime Yatate (the collective pseudonym for Sunrise's animation staff) and Sakurako Kimino (best known as the creator of Strawberry Panic! and Sister Princess). 1.1.Love Live! (ラブライブ!) School idol project series (or simply Love Live!) is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's magazine, music label Lantis and anime studio Sunrise that started in 2010.
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